Pragmatics дё­ж–‡

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Pragmatics дё­ж–‡

деж е всегда выражает только запрещение“ (Salnikow 7). tion contained in the question, but rather with pragmatics“ (ebd.: 34). pragmatic problems: It is not feasible to re-implement the entire Emacs L isp code (FLO ыУ° '01) ¶ Й К О ДЕЖ ╟sС 6 -s╟ 3 ╟═ПqЙ ЙАЕ$О ДЙС ─ Nj╞ П. seems to be an increasing dominance of a narrow pragmatic attitude, Георгиу-Деж) и диктатуру культа личности (Николае Чаушеску).

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Text and Context, Explorations in the Semantics and Pragmatics of Discourse. може се наћ и у једном коментару писца Бориса Деж у ловића (). seems to be an increasing dominance of a narrow pragmatic attitude, Георгиу-Деж) и диктатуру культа личности (Николае Чаушеску). seems to be an increasing dominance of a narrow pragmatic attitude, Георгиу-Деж) и диктатуру культа личности (Николае Чаушеску).

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The article is devoted to the analysis and differentiation of the concepts "modern linguistics" and "neolinguistics" in philology. The overview of separate structural subdivisions, specialties and specializations, tendencies of development of new directions of linguistic science in the leading universities of the world is offered.

Information on the establishment of the medialinguistic commission of the International Committee of Slavists, an authoritative international organization of modern researchers in the humanities, is provided.

It is postulated that the idea of changing the structural-functional paradigm of the 20th century on the cognitive-communicative paradigm of the 21st century requires additional argumentation.

Keywords: modern linguistics, modernism, neolinguistics, media linguistics, legal linguistics, cognitive-communicative paradigm, structural-functional paradigm.

Information about the author: Shevchenko Larysa Ivanivna — doctor of philology, professor; head of the department of stylistics and language communication; Institute of philology; Kyiv national Taras Shevchenko university.

Stylistyka dzis. Kozhina M. Matsuk G. Nimchuk ta in. AN URSR I. Bilodida [u 5 tt. Fromm Je. The grandeur and limitations of Freud's theory [Velichie i ogranichennosot' teorii Frejda].

Shevchenko L. ARTICLE 1. The article deals with modern interviews with Ukrainian politicians from the point of view of the existence of precedent intertexts and their functions.

The basic groups of precedent phenomena are defined: precedent texts and precedent situations, which are analyzed in more detail, precedent names, precedent statements.

The main sources of precedent texts in interviews with politicians are legislative documents that are logical from the point of view and the thematic specifics of texts and communicative strategies in the media representatives of the political community.

Key words: intertextuality, intertext, precedent text, political text, interview, influence, persuasion.

Information about author: Shulinova Larysa Vasylivna — PhD, associate professor; associate professor of the department of stylistics and language communication; Institute of philology; Kyiv national Taras Shevchenko university.

E-mail: shulinova. Piege-Gro N. Chudinov A. Serazhym K. Chaldini R. VG-2 — Interviu z Volodymyrom Grojsmanom. The author analyzes stylistic resource and potential of creolization in modern mass media.

Approaches to the scientific interpretation of the phenomenon in the paradigm of communicative linguistics, functional stylistics are considered.

The intra- and extralinguistic factors that actualize the means of creolization in modern media-media communication are taken into consideration. The functional potential of means of creolization of the media language, aimed at informing, analyzing and influencing the language consciousness of the mass audience is also determined.

Key words: creolization, mass media style, stylistic resource, semantic field. Information about author: Dergach Dmytro Valerijovych — PhD, associate professor; associate professor of the department of stylistics and language communication; Institute of philology; Kyiv national Taras Shevchenko university.

The creolization of media communication nowadays actualizes the dynamic functional resource of modern mass media, oriented not only on informing and analyzing but also on the influence, formation and verbalization of mass language consciousness.

The investigation of creolization correlates with the aspects of communicative and functional linguistics, actualized in the science in the 20th century.

That is why, the aspectology of the interpretation of the sign system of language is deepened in the context of its dependence on the units of other sign systems, that in general makes the base for the understanding of creolization process.

The concept of creolization was formulated and systematically interpreted at the end of the 20th century. According to the researchers, "the texture of creolized texts consists of two non-homogeneous parts verbal language speech and non-verbal belonging to other sign systems, than language " [7, p.

In general, in science, there are other, alternative interpretation of the analyzed phenomenon, but they take into account the original vision of the authors of this term — Y.

Sorokin and Y. In general, in the functional styles of the literary language the resource of creolization is characterized by a functional role, primarily of non-verbal components.

In particular, circuits, tables, graphs, diagrams, formulas that also refer to units of text creolization are used in scientific, official styles for the purpose of revealing, visual confirmation of the communication, and in the media — the functions in the informational and analytical genres of the article, reporting, discussions, news, etc.

Among creolizing means we can also interpret a font with different spelling effects , underscore, color selection, etc. And its. The question of stratification of the phenomenon of creolization in the media sphere has a mixed solution.

It depends on the variability of the classification criteria based on the distinction. According to the specificity of verbal and non-verbal components of media communication, we can analyze texts with full and partial creolization.

Full creolization involves the lack of language units in the text, that has only graphic tools, whose semantic field fully implements the communicative intention of the speaker, the author of the message.

Information in such texts has a precedent character for history, culture of society , or is connected with current events of the present day, and therefore it is recognizable, can be encrypted only graphically.

Often, such way of transmitting information is used in various types of advertising, on billboards, is implemented in Internet communication — in the functional paradigm of cartoons, sketches, etc.

In this case, the author deliberately does not use the language, giving the image of the characteristics of a full-fledged media text.

Unlike a similar situation with the creation and functioning of artistic text, when it comes from one side to the author, and on the other — from an illustrator who has graphically precisely, in meaning to convey the plot of the text, the character of the heroes, etc.

The media communication is more free and varied in terms of interpreting events, phenomena, individuals, because media is analyzed through the specifics of its representation to the mass audience.

Partial creolization, in turn, combines verbal and non-verbal components of communication, which extends the means of decoding transmitted meanings.

Such texts, of course, are more frequent and functionally diverse. They are not rigidly determined by the background knowledge of the recipients, and therefore.

In the architectonics of partially creolized texts links, explanations, notes and other additional elements can be used to clarify the content of the transmitted information, that generally points the main characteristics of media communication — speed, accessibility, comprehension, etc.

For a better understanding and systematic analysis of the media's creolizing resource, it is also necessary, in our opinion, to pay attention to its semantic expressions: it is a question of the implicit or explicit nature of the commensurability of codes in media communication.

Thus, direct creolization is based on the equivalence of information and non-verbal media components that accompany it in the communication.

It is often observed at press- conferences, speeches, articles, and rarely in advertising, when graphic elements emblems, photos, figures, diagrams, etc.

In this case, we can speak about equivalent nature of visualization and verbalization of thought. The resource of associative creolization involves the usage of paralinguistic means that are semantically associated with the information transmitted in the media.

Often it is associated with established cultural parallels, paternalistic components of communication, that have a unified character, because they are associated with certain traditions, repetitive actions, reactions, etc.

For example, a Christmas tree — for Christmas, Santa Claus — for New Year, Easter eggs, Easter — for Easter, sea, entertainment — mostly in the summer season.

Although today we can see the integration of symbolized elements, when, in particular in the advertisement of winter, festive "hot" tours you can see a Christmas tree on the beach or Snow maiden by the pool.

Such an oxymoronarity, a paradox of meanings, and their combination in the information in the media sphere are evidenced by the openness, mobility of all without exception means of creating and extending of information to the mass recipient.

On the other hand, associative creolization is also associated with the functional implementation of the plans of the author of the media text to reinforce verbalized thoughts with additional means — in order to enhance, perpetuate the cognitive, attractive effect of information.

Such variation can be based on the usage of specially created or well-known objects of audiovisual art, not marked by cultural associations.

Or vice versa — we can pay attention on the intertextual creolization, that involves the inclusion of units that have a culturally specific character as non- verbal components of media communication, and therefore are recognizable and implement a well-defined, well-defined semantic, emotional resource.

In the genres of media communication in connection with their functional paradigm, the usage of creolising components has an inconsistent character — from complete absence to predominance in the architectonics of the text.

For example, newsprint genres are less skewed. Journal publications, in turn, are more determined by the variability of information transmission, but are still limited by the usage of graphic elements photographs, drawings, graphs, etc.

In contrast, the generalized resource of virtual media communication internet, television, radio can be qualified as non-linear, heterogeneous, where the word a priori acts as a component of a highly structured, dynamically changing communication.

The media resource in radio communication, of course, is based on the means of audio-creolization, the usage of music for optimal reporting to the recipient of the necessary information because of the absence of an image.

The attraction of the original, specially created or fragments of already known compositions, updating the background knowledge about social life, culture, art etc.

In spite of nature of media sphere, dynamic nature of its communication, tendencies of the permanent evolution of its language and functions it is very important to pay research.

That is why creolization resourse is very important and significant component for media communication that in general determines and reflects the development of means, implication and functions of modern literary languages.

Anisimova E. Linguistics of the text and intercultural communication based on creolized texts [Lingvistika teksta i mezhkulturnaya kommunikatsiya na osnove kreolizovannyih tekstov ].

Belova A. Valgina N. Voroshilova M. Gromova N. Voprosyi teori i praktiki. Nezhura E. New types of creolized texts in the communicative space [Novyie tipyi kreolizovannyih tekstov v kommunikativnom prostranstve] [El.

Sorokin Yu. Sorokin, E. Udod D. Ufa, yanvar g. The article analyses communicative strategies in the Ukrainian interconfessional media discourse with the particular focus on investigation of the manipulative techniques, based on publications of the.

It is established that the texts dealing with interconfessional questions resort to manipulative techniques with the purpose of making the audience take a particular viewpoint to important issues in the field of interconfessional relations, as well as with the purpose of presenting the self in favorable light and discrediting ideological opponents.

It is also revealed that the most common manipulative techniques, used in the Ukrainian interconfessional media discourse, are name-calling, misuse of concepts, appealing to ideological mythologems, black-white depiction and the use of emotional appeals.

Keywords: religious media discourse, manipulative strategies, name calling, ideological mythologems, interconfessional dialogue. Information about author: Levko Oleksandr Vadymovych — PhD; associate professor of the department of general linguistics, classical philology and Hellenic studies; Institute of philology; Kyiv national Taras Shevchenko university.

E-mail: alexaristos gmail. Hart C. Maillat D. Maillat, S. Menz F.

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Pragmatics дё­ж–‡
Pragmatics дё­ж–‡

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